Artist Creates Designer Packaging For Food Products To Show The Absurdity Of Brands


We're all familiar with brands like Prada, Apple and Chanel. To most people, those brands carry a sense of luxury, quality, and refinement. There are also those who believe that such companies stand for decadence, mindless spending, and overpriced items. Perhaps driven by these conflicting opinions Israeli artist Peddy Mergui created a series of works where he imagined how would certain food products look like if they were packaged by famous brands.

The project is called Wheat is Wheat is Wheat and explores the idea of how brand packaging changes our perception. After all, the food inside is still the same. "The exhibition explores the dynamic and often blurred ethical boundaries of design within consumer culture". That's how the artist himself describes the idea. 

More info: peddymergui.com

#1 iMilk By Apple

Image credits: Peddy Mergui

#2 Fruit By Nike

Image credits: Peddy Mergui

#3 Yogurt By Tiffani&Co

Image credits: Peddy Mergui

#4 Eggs By Versace

Image credits: Peddy Mergui

#5 Flour By Prada

Image credits: Peddy Mergui

#6 Infant Formula By Chanel

Image credits: Peddy Mergui

#7 Pasta By Ferrari

Image credits: Peddy Mergui

#8 Pickles By Gucci

Image credits: Peddy Mergui

#9 Salami By Louis Vuitton

Image credits: Peddy Mergui

#10 Petit Beurre By Dolce & Gabbana

Image credits: Peddy Mergui

#11 Soft Butter By Bvlgari

Image credits: Peddy Mergui

#12 Corn-Flavored Ramen Noodles By Burberry

Image credits: Peddy Mergui

#13 Salt & Pepper By Hermès

Image credits: Peddy Mergui

#14 Basmati White Rice By HSBC

Image credits: Peddy Mergui

#15 Coffee By Cartier

Image credits: Peddy Mergui

#16 Olive Oil By United Colors Of Benetton

Image credits: Peddy Mergui

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